About the opportunity

This is a role for someone who lives for the craft of content  that earns rankings, achieves clicks and always sounds like the brand it represents. From on-page SEO content and website copy to paid ad messaging and the organic social posts you'll write and design yourself, you'll be the person who turns strategy into words and visuals that perform.

As our Digital Marketing Specialist, you'll create content across organic search, AI answer engines, paid media, websites and social, all to a high standard and within brand guidelines. You'll work closely with our Heads of Strategy and Organic Search on a day-to-day basis, while collaborating with account management, and the Performance Data & Insights Lead to make sure every piece of content has a clear purpose.

It's a hands-on, content-led role with real room to grow your craft as search evolves.

About Zimple Digital

We create  clarity from complexity. For more than thirteen years, our Newcastle team has helped businesses generate measurable growth through web design, development and digital marketing. We are more than a category provider; we are our clients' partner in success.

Our work is built on three things our clients value most: specialised experience, a process-driven approach that delivers quality outcomes, and transparency that keeps everyone informed at every stage. We act as a trusted partner, keeping our work aligned to outcomes, not just activity.

What you'll do

SEO & AEO content

Write and optimise on-page SEO content across client and company websites structured to rank for target keywords and search intent.

Create content designed to earn visibility in AI-powered answer engines and AI Overviews (AEO).

Conduct keyword and topic research to shape content that captures real organic demand.

Website content

Produce clear, persuasive, on-brand website and landing page copy that supports traffic growth and conversion.

Make sure every piece aligns with each client's brand guidelines, tone and messaging.

Paid advertising copy

Write compelling, high-performing ad copy for Google Ads, Meta and LinkedIn  campaigns.

Craft variations for testing, and tailor messaging to the audience, platform and offer.

Organic social media

Plan, write, schedule and publish organic social content across channels, and manage the social calendar and content pipeline.

Design social posts within brand guidelines using tools such as Canva

Monitor engagement and community interactions, and spot content opportunities to lift performance.

Email Marketing

Write engaging, on-brand email marketing campaigns newsletters, nurtures, promotions and client EDMs.

Build, schedule and deploy campaigns in Mailchimp and equivalent CRM and email platforms, including audience segmentation and list management.

Ensure every send aligns with brand guidelines and supports engagement and conversion goals.

What you'll bring

Bachelor's degree in Marketing, Communications, Business or a related discipline (preferred).

Experience in content marketing, copywriting or a related digital role, with strong writing and editing skills across formats.

A solid understanding of SEO content principles, keyword research and writing for search intent.

Experience writing ad copy for Google Ads and Meta campaigns.

A good eye for design comfortable creating on-brand social posts in Canva or Adobe Creative Suite.

The versatility to adapt tone and voice across different brands and channels while following brand guidelines closely.

Strong organisation and the ability to manage multiple deadlines without losing quality.

The kind of person who thrives here

Creative and detail-obsessed, proactive and accountable, and genuinely curious about what makes content perform. Highly organised, adaptable and eager to learn new tools and trends, and a team player who takes real ownership of their craft.

Our values

Everything we do runs on five values. They are not posters on a wall; they shape how we treat clients and each other every day.

Own It. We set clear expectations and earn trust by following through.

Make It. Indifference is the enemy, we quality service experiences at every touchpoint.

Know It. We are solutions focused, finding positive solutions and rejecting the status quo.

Live It. We act with integrity, are honest and transparent, even if it means the harder road.

Work It. We collaborate with respect, active listening and open communication.

Why join Zimple

A content-led role with genuine variety SEO and AEO content, web copy, paid ad copy and organic social, all in one seat.

A front-row seat to where search is heading you'll be writing for AI answer engines, not just traditional SEO.

Day-to-day guidance from our Head of Organic Search & Strategy and close collaboration with strategy, account and data specialists.

A supportive, Newcastle-based team with twelve-plus years of credibility and a values-led culture built on trust, respect and accountability.

How to apply

Keen to grow your content and copywriting career with a team that backs you? We'd love to hear from you.

Apply directly through Seek with your CV and a short cover letter telling us why this role is for you. Learn more about us at zimple.digital.

Zimple Digital is an equal-opportunity employer. We welcome applicants of all backgrounds and are committed to a respectful, inclusive workplace.